URL slugs are the address of a specific page or post. It’s very easy to optimize URL slugs of a website.
Everything that appear in Search engines result page is important whether it is keywords, description, domain or title. And yes,URL slugs also appears in SERP’s. URL slugs are visible to all users who make a search. For reference search for a key phrase “seo onpage optimization”. The good URL slug for this key phrase is below in the image highlighted.
Bad example of url slug is like : seootutorial.com/ppihgrvsg346. Suppose I am having a web page related application development and its url is like seootutorial.com/.com/ppihgrvsg346 then it will not look relevant url.
Let’s have some tips to make good slug url :
1. Slugs should be in lowercase.
2. Replace accented characters with letters from the English alphabet.
3. Replace whitespace characters with a dash or underscore to avoid encoding.
4. Remove punctuation marks.
5. Remove short common words like conjunctions.
For example :
Original title: This, That and the Other! An Outré Amassment.
Generated slug: this-that-other-outre-amassment.