Blog

When you start setting up your AdWords campaign, you’ll need to choose a campaign type and a campaign sub-type.

To setup AdWords campaign , you’ll need to decide which type of campaign best for your business marketing.

The campaign types are based on the things like format of the ad like text only or video, where to show ads to customers on Google.

The most commonly used  campaigns type are:   Search Network only, Display Network only, and Search Network with Display Select.

With these types, you can setup campaign that will match your business requirement. Lets discuss these three types of campaigns.

‘Search Network only’ campaign ads appear in Google search results and other Google sites as user search for any item(keyword) relevant to your ad’s keywords. Lets take an example, you have a website designing company and someone search for the “parallax website designing” then “Search Network Only” campaign will show your ad to that potential client/customer.

A ‘Search Network only’ campaign is best if your requirements are of following types:

You want your ads to be shown in Google search results

You want to target only potential customers searching for your specific product or service

‘Display Network only’ campaigns ads appear on websites and apps when your keywords are relevant to the sites’ content. This campaign ads promote your business and give a very strong impression of your brand/business.

 A ‘Display Network only’ campaign is best if your requirements are of following types:

You want to target all the customers browsing online

You want to promote your brand across a large audience.

‘Search Network with Display Select’ is a combination of above two types of campaigns. That means you can show your ads across the web and on relevant places as well.

These campaigns are managed in the same way regular Search Network campaign are managed i.e by creating ads, choosing relevant keywords, setting bids,etc.

Contact us if you want to run these types of campaigns to promote your business.