Why SEO ?
Every Webmaster wants his or her site to appear in the top listings of all the major search engines. That’s where SEO comes in.
Search Engine Optimization is a methodology of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.
SEO involves a number of adjustments to the HTML of individual Web pages to achieve a high search engine ranking. First, the title of the page must include relevant information about the page. There are META tags. The META tags that most search engines read are the description and keywords tags.
SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers. It optimized website is fast, easy to use and compatible with mobile and tablet devices. A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional.
Having an optimized website is the absolute minimum these days and the money spend on SEO should not be considered a cost but an investment.
